McDermma

  • Five Mistakes That are Holding Your Content Marketing Back

    Content marketing can be an extremely effective and powerful marketing tool when it’s used right. But for many businesses, content marketing ends up draining marketing funds without producing any measurable results. If you’ve started content marketing and have yet to see results from it, chances are you’re making at...
  • Should You Believe the Hype Surrounding Chatbots?

    The short answer: yes and no. Chatbots are often touted by chatbot developers and tech bloggers as a replacement for customer service agents. They’re not. There’s still a lot they can’t do, at least for now. On the other hand, there are also many who claim chatbots are just...
  • Chinese-made Chatbots Shut Down After Denouncing Communism, Praising Democracy

    Tencent QQ, one of China’s most popular messenger apps, had to recently shut down two of their experimental chatbots. One chatbot was a penguin character named Baby Q and the other was a little girl named Little Bing. They were shut down when they began making some controversial comments...
  • Five Digital Marketing Mistakes a Surprising Number of Companies are Still Making

    In today’s fast-paced, high-tech world, it’s a wonder that there are any companies left who don’t really understand digital marketing. The truth is they won’t be around much longer. The last hold-outs are usually industries with an older target demographic who haven’t embraced digital channels. But with each year,...
  • Chatbots and the Uncanny Valley

    The term “uncanny valley” was coined by notable robotics professor, Masahiro Mori, in 1970 to explain the phenomena of unease in the presence of humanoid robots. Mori, and other AI and robotics researchers since then, have noticed an interesting trend in which people start out with a positive view...
  • Understanding and Welcoming Customers

    One of the most important aspects of marketing is understanding who is your audience and what they are interested in. The better a business can reach out to those audiences and present them with the right information so they will be interested in what your company has to offer...
  • SMS Messaging for Business

    SMS messaging services can be crucial to market a business. Dan Hinckley, an experienced digital marketing expert, recently wrote an article for Forbes highlighting five important marketing tips for small businesses in 2017. According to him, number two on the list is “Mobile Takeover.” He says that since 95...
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