Your company’s logo is the face of its brand. It is the first thing people interact with after discovering your product or service. If used correctly, the logo can become an important asset for your business.
But now, it has been around for quite some time, your business has grown, and the logo has lost its edge since the previous design. It is the right time to tweak the identity that your business has had for a long.
Here we have put together a list of important questions to consider for a successful rebranding of your company’s new logo design.
- How much is it going to cost you?
Depending on the size of your business the cost of Logo design can vary anywhere from 0 to tens of thousands of dollars.
Like all marketing expenses, you should weigh whether you’re gaining value for your spending or not.
For a small business, a good logo design can cost a few thousand dollars and for a big enterprise, the cost and stakes are much higher.
- Why is a simple design unbeatable?
Apple, McDonald's, Nike – have you noticed how the logo of these giants still evoke the same emotion and resonate with people?
That’s the brilliance of simple logo design, they are easily recognizable and memorable.
For your logo rebranding, select a simple design that expresses the spirit of your business with as few elements as possible.
Like Starbucks, you can consider taking the name off the logo for a simpler look and feel. But make sure that its texture is consistent with the old logo, so customers are still engaged with it.
- How important are current trends?
Never a logo is forever. Times change, businesses change and so do the design norms. Still, while picking a new logo you shouldn’t just stick with the trend.
Instead, focus on a style and trend that stays relevant for decades and focus on style and taste that will connect with customer’s emotions for years to come.
- Is it full of the company’s essence and values?
An incredible logo is comprised of two elements – concept and design. While changing your company logo, you should ask whether the new logo expresses your brand’s fundamental values and takes its message across.
- Will it stand out in the competition?
Researching your competitor’s logos to find out what they are using to create a visual brand identity is the key to differentiate your logo against their images.
For instance, if many of the successful logos in your niche has an explicit element – a particular shape or color, you can integrate it in your unique way to knock out the competition with no extra effort.
- Does your new brand face get enough feedback?
To make sure the new logo tells the right story for your business get as much feedback as you can. Don’t just ask employees what they think. Get input from customers and clients as well.
And For a foolproof rebranding, it is best to consider the dramatic impact of the web on logo change. Since you’re changing the logo you don’t want to leave any stone unturned.
- Where is the logo going to live?
During the design process, it is mandatory to examine all the different places where the logo will appear. Many businesses are multi-faceted, so the distribution will not be constrained to the website and social media profile pictures.
Audiences will interact with your logo in a variety of spots, from mobile, pc to billboards and magazine spreads.
Considering this aspect of the logo design process is critical. When changing the logo pick something that delivers on the web and looks good when embezzled on offline platforms.
- How much change is a good change?
Unless you’re up for a total makeover, a complete logo change is a bad business move. Instead of changing every aspect – the color, the theme, the font, revive a few elements and see how it goes during the testing phase. Then you change more to make the new logo resonate with the older one and cherish the brand history.
- Why a market integration plan is vital?
Logo redesigning is just the beginning of your rebranding. And even if you haven’t put together a roll-out plan, you must follow a well thought out market integration strategy for maximum impact. This is the most time-taking and expensive part of the logo-changing process, execute it well.
- How to manage the losses?
If there is a backfire for your new logo, it is time to make a hard decision – whether to keep rolling out the new logo, change it again or get back to the old one.
The best suggestive UI/UX solution is to step back and figure out what went wrong otherwise you might end up digging a deeper hole if you keep changing the logo.