Automotive Heated Seat Market: Introduction
Automotive heated seat use the same concept as used by the electrical blankets, or other appliances or gadgets that use electricity for generating heat. Automotive heated seats use long strip of a heating element of the car seat called a resistor that heats up when electrical current is run through it. Automotive heated seat systems are generally accompanied by thermostat systems for installation in the passenger or commercial vehicles. It is used for adjusting the heat temperature of the seats and to prevent overheating of seats. Vehicles generally have individually controlled, electrically heated front seats as a factory installed option. Usually a heated system consist of a heated seat switches, heated seat module, heated seat elements and heated seat sensors. Heated seats are predominantly used in colder regions where the temperature inside the vehicle needs to be increased significantly as compared to the ambient temperature. This increases the comfort of the driver and passengers so as to accommodate with the surroundings. Moreover, heated seat cushions are also available in the market which have the same function as that of the heated seats. They have added benefits as they have play and plug concept and are much cheaper than heated seats.
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Automotive Heated Seat Market: Dynamics
Automotive heated seat market is driven by the increasing demand of alternative seating options for increasing the driver and passenger safety in colder regions. In colder regions across the globe OEMs are increasing their emphasis on improving the conditions inside the vehicle. This is done by increasing the inside temperature of the vehicles so that the driver and passengers can accommodate to the conditions. One of the most popular ways of doing it is the use of heated seats. Such increasing demands of improved comfort level inside the vehicle would certainly fuel the demand of heated seats over the forecast period. Moreover introduction of advanced technology heated seat cushions which work in the same way as the heated seats but have additional plug on and off features would further increase the demand of automotive heated seats over the assessment period. Furthermore, many OEMs are focusing on adding new features in the automotive heated seats such as massager feature. This would further promote the OEMs to invest in innovations regarding the automotive heated seats. Furthermore, automotive production has increased considerably over the years and this trend is anticipated to continue over the years. This would further increase the demand of automotive seats, which will further have positive effect on the demand of automotive heated seats over the forecast period.
Automotive sector is witnessing a shift from the use of conventional technologies to innovative automotive systems and components for increasing the efficiency and performance of vehicles. This has led to decrease in the technology lifecycle of the automotive heated seats. The OEMs have to constantly engage themselves to innovate new technologies and techniques for sustaining their market position. This sometimes increases the investment on research & development of automotive heated seats and has a negative impact on the anticipated growth of the automotive heated seats market.
Automotive Heated Seat Market: Segmentation
On the basis of vehicle type, automotive heated seat market can be segmented into:
- Passenger Cars
- Light Commercial Vehicle (LCV)
- Heavy Commercial Vehicle (HCV)
On the basis of sales channel, automotive heated seat market can be segmented into:
- Original Equipment Manufacturer (OEM)
On the basis of material, automotive heated seat market can be segmented into:
- Synthetic Leather
- Genuine Leather
Automotive Heated Seat Market: Regional Outlook
The demand of automotive heated seat are anticipated to increase in the European region over the forecast period. This can be attributed to the cold climatic conditions in the region which will increase the demand of advanced seating technology in the region which will increase the driver and the passenger comfort. Along with the cold climatic conditions in North America region, increasing use of vehicles for long distance travel in the North American region will further fuel the demand of automotive heated seats over the forecast period.
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Automotive Heated Seat Market: Key Participants
- Continental AG
- Rostra Precision Controls
- G Bauerhin
- Seat Comfort Systems
- II-VI Incorporated
- Gentherm Incorporated
- Sargent Cycle Products
- Kongsberg Automotive
- Heated Seat Kits
- Champion Seat Systems
- TrimTechnik Automotive Styling Group
- Check Corporation
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