Renting car companies obtain information about its customers, that information is really relevant about type of vehicles and services which are required to different needs. According to a study, made in Spain, the most demanded characteristics by drivers when they are hiring a car is extent, space and comfortable which is offered. But these factors are not just demanded by national people, but also it is demanded by international tourist in order to discover different places of Spain.
Taking into in account this information, familiar cars and monovolumen style are the most demanded vehicles because offer comfortable, space and flexibility in order to carry luggage or any weight; besides, this tyoe of vehicle is easy to drive it. Within this type of vehicle, brands as Kia, Opel and Renaul are the model most demanded within the rental sector. Between the model within these brands we can find Kia Carens, Opel Meriva or Renault Scénic. Within these models comfortable, versatility and secure are factors delighted; these features are putting before than luxury and design.
Another feature to take into account by car rental companies which offer hire car services, it is how customers book the cars. This factor is taken into in account by Spanish as international tourists.
In the case of Spanish customers, hire car booking is done mainly by Internet (more than 50% are booked in this way), followed by the hire option within company office (30%). Finally, by phone is done by 17% of customers. In the case of international tourist, the way to book their car is a little bit different to national customers. They prefer booking by phone firstly than by internet (41% of times). This option is followed by booking by internet before company offices (21%).