In today’s enlightened society, especially in the UK, one would expect that the car market was a completely equal playing field; accessible to both men and women.
But, a recent survey by UK women’s magazine Good Housekeeping unveiled some worrying statistics. According to the results, about 70% of the women surveyed found that car salesman immediately spoke to the man in the couples, ignoring the presence of women, even if they were the ones actually holding the purse strings.
The survey found more interesting facts. In the vast majority of UK households, buying a car is a joint decision made by the couple. 66% of women believe that car salesman could be far more friendly to women. 49% go as far as to say that the staff seem actively patronising and rude towards women.
All in all the data reveals that, while buying a car is a stressful experience, the stress is heightened by the attitude that seems to exist within the sector as a whole.
Luckily, at AutoTrader, we offer a very different experience. We have a vast range of cars for sale, so there’s bound to be one to suit every couple, single woman or single man. More importantly, we believe every single one of our customers deserves respect, and we do and will take the time to talk you through the cars available, and answer as fully, as we can, any questions you may have.
Our test drive also means you can really check out the features of the car in a pressure free environment; something which helps, given the statistics on how stressful buying a car can actually be.
In spite of this, we feel it’s important that the industry as a whole steps up. Depending on the statistics you look at, nearly half or indeed over half of all cars are bought by women nowadays. That means that the industry needs to treat this part of the market with the respect it deserves.
The car market is simply no longer a male-only preserve. That’s great news, which we welcome, and we’re proud to play our role in driving the industry towards ever more equal and respectful standards.