Social Media Marketing Agencies In Mumbai
Although social media engagement has dropped by 50% over the last three years, 92% of marketers still believe that social media is vital to their business. This is probably because social media marketing doubles the conversion rate compared to traditional outbound marketing methods.
Why? Because social media engagement strengthens brand loyalty, builds customer-brand relationships, and increases word-of-mouth advocacy, which is a much more effective conversion tool than advertising.
So, what’s caused this massive drop in content engagement? A common business misconception that simply being on social media is enough.
Showing up isn’t enough anymore. Intelligent marketers know that you can’t just throw a bunch of posts out there and hope that something sticks.
Audiences today are so desensitized by the flood of content that brands need to find new ways to proactively reach out, rather than passively waiting for them to engage.
If you’re seeing a decline in your engagement rates, here are five tips to break you out of your slump.
1. Be Active
The number one key to social media engagement success is to build long-term, meaningful relationships with your audience. Viral content isn’t going to cut it anymore. What audiences really want is responsive conversation, interaction that they know will make a difference.
Most brands have adopted social media, but their engagement efforts have generally only been one-way. They’re using social media as a bullhorn, rather than the walkie-talkie it’s designed to be.
If brands don’t respond to comments or messages, it screams, “We don’t really care about you.” Consistently responding to followers can create a domino effect, starting with an increase in your post’s organic reach and visibility on news feeds, leading to even higher engagement rates.
Respond quickly and consistently to as many comments as possible; never use cut-and-paste responses.
Flaunt Your Personality
People will judge your brand based on the way you interact with them on social media, so always be genuine. Understand your social media brand voice!
This is particularly important because 80% of people on social media choose to follow brands based on whether their content feels and sounds genuine.
In fact, people often unfollow brands for not having a personality, or for using slang and jargon that doesn’t match their brand voice.