Video Game Software Global Market Size:
Asia Pacific was the largest geographic region accounting for $22.9 billion or 39.5% of the global market. The USA was the largest country accounting for $13.7 billion or 23.7% of the global video game software market.
Video Game Software Global Market Overview:
Virtual Reality (VR) and Augmented Reality (AR) are gaining popularity in the video game software market. VR allows players to experience being in a three-dimensional environment and interact with that environment. AR is a specific type of VR that aims to duplicate the environment through computer software and displays. AR adds intense graphics, sounds and even smell to the experience. Pokemon GO is one such AR video game where the player can catch and train Pokemon and then fight with other players and their “pets”.
Asia Pacific was the largest geographic region in the market, accounting for around 40% of the global market. The USA was the largest country accounting for almost one-fifth of the global video game software market.
Sony was the biggest player in the video games software market, with revenues of $13.3 billion in 2016. Sony’s growth strategy is to focus to integrate its core competencies in audio and video technologies, sensor and mechatronics with artificial intelligence and robotics to offer a wide range of audio and video equipment to customers across all geographies.
Video game software includes companies that are involved in design, documentation, installation and support services, producing and distributing video games. This market also includes companies that are solely involved in designing and developing or in publishing only.
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