Pomegranate juice Market Overview
Pomegranate juice, made of pomegranate fruit is used in the kitchen as fresh juice and as concentrated syrup. This type of drink is famous in the United States and is gradually expanding in Europe. Due to its unique production method, the cost of the pomegranate is high and the sale price is high. The big consumers are the middle class and the rich, where compared to men, women tend to like a pomegranate more.
Pomegranate juice Market Drivers and Restraints:
Pomegranate juice offers health benefits such as the higher levels of antioxidants than most other fruit juices. It also contains three times more antioxidants than red wine and green tea. The antioxidants in pomegranate juice can help eliminate free radicals, protect cells from damage and reduce inflammation. Uncertain weather conditions are hindering the market. Growing health consciousness and other benefits of pomegranate such as nutrition values and sources are driving the global pomegranate market. On the other hand, increasing disposable incomes, evolving lifestyle and adaption of organic food culture are supporting the growth of the Global Pomegranate Juice Market.
On the basis of geography, Global Pomegranate Juice Market is segmented into regions such as North America, Latin America, Europe, Middle East and Africa and Asia Pacific. World demand is good for Indian pomegranates, especially in the German and Dutch markets, where they are known for their quality. An Indian merchant attributes this to having the advantage over other producing countries when it comes to investing in production technology, with more experience. Demand is increased for Italian pomegranates which are driving the regional market. Also, Asia pacific is estimated to be fastest growing region with highest CAGR owing to factors like wide cultivation of pomegranates in countries like India and presence of major economies such as China and others.
Key Players in Global Pomegranate Juice Market:
Major players competing in Global Pomegranate Juice Market include POMWonderful, Lakewood, Minute Maid, Tropi-cana, GRANTE, RW Knudsen Family, Jale and Zolotoy Sad, Narni, Arvee, TTM Food, Sun Sun Shahd, Orumnarin, Jia Neng Da and Saide among many others.
Scope of the report:
The report offers a comprehensive analysis of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in effecting the market dynamics and trends are discussed in detail at the product level. Further, the performance of the market at the regional and country-level is assessed and the prospects with high growth potential are identified and debated.
The key players in the industry are profiled providing insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategical activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry are provided. The report also offers a broad outlook of the market along with recommendations from industry experts on the opportunities for investment activity.
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