The customer is the focal point of any product and service; to enhance the customer experience is the top most concern of the service provider. This is where technology comes into play, technology is used to anticipate the expectations of a customer and the services are designed accordingly.A smartphone is considered to be smart as it has multiple applications that enable the user. While the technology is growing at a rampant pace, it is important to ensure that the performance and security of these devices is maintained. The critical priority for most of the organizations now is how to adapt to this digital transformation wave while ensuring their core functionalities are not adversely impacted. This has led to the emergence of the concept of Digital Assurance.
Digital Assurance has mainly been enhanced by the availability of technologies such as electronic tools, digital media, online applications, and smartphones. The businesses can be grown by keeping the following points in mind:
1. Streamline with business strategy
With the need of technology and business growth on a large scale, it is important for the software testing to be in line with the business strategy of the company. The implementation of the right strategy results in fast-paced development and also saves time. The objective here is to streamline the overall efforts, and this can only be achieved with the testing system being in line with the business strategy. The applications need to be strong to face the dynamics of the market and hence must undergo effective tests. Digital assurance allows the application to be compatible with the growing trends of the market.
2. Getting feedback into action
For any product, service or application, it is important to understand that the customer is the final destination and that the service is meant for the user to have a valuable user experience. There are multiple scales that can be used to gauge the user experience and also get valuable feedback from them. The scales are also used to determine the popularity of the app/service. The customer feedback is used to know what the customer thinks about your product and/or service. Digital assurance makes sure that the customer feedback is acted upon. The next set of actions are based on the customer’s feedback and made sure that it is brought into action.
3. Experimenting new ideas
With the emergence of technology and the use of digital testing systems, the testing methods and processes have changed immensely. They are not the same processes as they were earlier, they must be more experimental and more application oriented in their processes. The best and latest ideas need to be implemented to achieve the highest possible results. The facility of experimenting in digital assurance enables the growth of new ideas and practices in the testing system.
4. Maintain quality with development
When a digital assurance test is undertaken it includes the involvement of multiple approaches and testing style on a single platform. With reference to this, the tests are also home to collaborations of various different functions. So once there are as many factors as these involved, it becomes difficult to maintain the quality among all these platforms. At the same time, it is also equally important to maintain the quality to enable development of the business. To achieve this, it is integral to find the highest possible quality in even the small tasks of the collaboration. Eventually, it enables an easy sustainability of the app in the market. Once the test is complete without any quality issues and errors, it in-turn enables the product to reach the market faster and with a better quality.