Demand for the ceramic sanitary ware had increased from 26,259 thousand units in 2015 to 28,010 thousand units in 2016 and accounted for US$ 1900 Mn in India. Steady expansion in the real estate sector of the country along with increasing spate of government initiatives to fuel infrastructure development is likely to continue boosting the growth of the market in India.
The components and fixtures that are utilized for sanitation purpose are included in ceramic sanitary ware. It comprises variety of products such as faucets, washbasins, bath tubs, water closets among others. Resistance to scratches and chemicals, easy maintenance and cost effectiveness are some key characteristics of these products. Additionally, availability in wide range of textures and colors that caters to aesthetic and desired functional requirements of the end-users provides them ideal for utilization across domestic as well as commercial applications. The India ceramic sanitary ware market is anticipated to expand at double digit CAGR in terms of value throughout the forecast period (2026). The total consumption is estimated to reach 57,450 thousand units in terms of volume by 2026-end.
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Market Analysis Based on Various Segments
Water closets segment, by product type had highest demand in 2016, with overall consumption secured at 4,790 thousand units. The water closets segment has been sub-segmented into 1 piece, 2 piece EWC and wall mounted. Among these, wall mounted water closet sub-segment had witnessed highest demand whereas, wash basins have had healthy demand in 2016. Wash basin segment had accounted for nearly one-third revenue share of the market. The wash basin segment is further sub segmented into pedestal, half pedestal, wall hung, under & over counters and table top. Among these, demand for table top sanitary ware had remained the highest in 2016.
Additionally, expansion in the real estate sector, rising per capita disposable income, rapid urbanization and developed standard of living in economy areas are some key driving factors supporting the demand for ceramic sanitary ware in India. However, short replacement cycles are likely to maintain challenge for the manufacturers.
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South India to Remain Most Lucrative Region in India Ceramic Sanitary Ware Market
The Indian ceramic sanitary market is in zone of consolidation, and companies are concentrating on expanding their range of product portfolio. Decreasing operational expenses to fuel profitability margin will continue to be key focusing area for stakeholders in the market.
South India was the most lucrative region in India ceramic sanitary market, witnessed revenue generation to reach US$ 547 Mn in 2016. The total sales of ceramic sanitary ware in South India region had exhibited increment from 8,850 thousand units in 2015 to 9,350 thousand units in 2016.
Some prominent players that are operating in India ceramic sanitary ware market include Roca Sanitario, Jaquar, Cera Sanitaryware Ltd, Duravit AG, S.A., Toto Ltd, Kohler Co., and Hindustan Sanitaryware & Industries Limited (HSIL).