Hair Care Market Dynamics: Growth Drivers, Restraints and Opportunities, Forecast 2019 to 2023

The Global Hair Care Market is characterized by the presence of many global, regional, and local vendors. The market is highly competitive with all the players competing to gain market share....

The Global Hair Care Market is characterized by the presence of many global, regional, and local vendors. The market is highly competitive with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, quality, and reliability. It is decisive for the vendors to provide cost-efficient and high-quality products, to survive and succeed in an intensely competitive market environment.

The growth of the market vendors is dependent on the market conditions, government support, and industry development. Thus, the vendors should focus on expanding geographically and improving their products. They primarily focus on the development of novel products. Although the international players are dominating the market, regional and foreign players with small market shares also have a presence. The international players may strengthen their presence worldwide through acquisitions during the forecast period. It has also been forecast that improvement of the global economic scenario combined with efforts to enhance infrastructure in emerging nations, is fueling the market growth, thereby making it an ideal time to new products and increase the global market share.

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Global Competitor Analysis

The Key Players for the Global Hair Care Market are,

  • Unilever
  • L’ORÉAL
  • Shandong Baisheng Biotechnology Co. Ltd
  • OLVEA Group
  • Oriflame Cosmetics AG
  • REVLON Inc
  • Shiseido Company Limited
  • Henkel Corporations (Schwarzkopf Professional)
  • Kao Corporation
  • Amway
  • Johnson & Johnson Services Inc.
  • Procter & Gamble Co

Segmentation

The Global Hair Care Market is segmented on the basis of product, application, gender, distribution channel, and end-user.

By product, the market is segmented into hair styling, shampoo, hair colorant, conditioners, and hair oil.

By application, the market is categorized into hair treatment and scalp treatment.

By gender, the market is segmented into male and female. By distribution channel, the market is segmented into hypermarkets, e-commerce, and pharmacies.

By end-user, the market is segmented into home care, salons.

Industry Forecast 

Further Hair and beauty industry is a vibrant and growing component of many economies around the world. Many European countries such as the U.K., Switzerland, and others utilize a majority of the hair care products. According to the National Hairdressers’ Federation in 2017, there were approximately 40,000 hairdressing, barbering, and beauty businesses in the U.K. Moreover, it was estimated that the mentioned businesses generated revenue of USD 11 billion in 2014. Followed by this, it is reported that over 19,000 people in the U.K. started hairdressing, barbering, and beauty apprenticeship in 2015/2016. This made it the tenth most popular apprenticeship within the region. Similar trends were observed in the economies like U.S. According to the NailCenter.US, the total revenue generated by the by the cosmetics industry within the region was estimated to be about USD 56.63 billion in 2013. This can be easily inferred regarding increasing application of hair care products to meet the growing customers’ demands. Therefore, conclusively it can be said that an expansion of hairdressing, barbering, and beauty industries provides favorable backgrounds for the hair care market to grow.

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Regional Analysis:

The global hair care market, by region, has been segmented into Americas, Europe, Asia Pacific, and the Middle East and Africa. Europe commanded the largest share of the market in 2016 which accounts for 34.5% share. The factors such as the presence of developed economies and flourishing cosmetic industry are likely to catalyze the growth of the hair care market in the region.

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Business
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