2018 is just around the corner and so, it is better to quickly start discussing about the latest and forthcoming B2B inbound marketing & content marketing trends and objectives with your B2B inbound marketing team to attain desired digital uplift for your B2B businesses.
B2B inbound marketing will continue to develop into an increasingly complex and effective technique in 2018. A plethora of digital marketing technologies and applications are exploding with every passing day, with new and growing social media marketing platforms, the amalgamation of artificial intelligence, ever more refined marketing automation systems, new approaches to incorporate the inbound data, the requirements for chatbots and much more.
B2B marketers today require becoming experts in multiple areas. Besides understanding the inbound marketing process, they have to become tech experts and spot the applications which will support their products or services and objectives in the best possible manner, while aligning with their targeted audience’s behavior. The stakes are really high: using an inbound marketing technique which doesn’t effectively support your B2B business can be an extremely expensive mistake.
Check out the 5 Hottest B2B Inbound Marketing & Content Marketing Trends to watch for in 2018:
- Live Video Marketing: As per the current scenario people are more likely to watch live videos as compare to the conventional videos. Live video marketing is one of the hottest B2B digital marketing trends to look out for in 2018. Integrating live videos into your 2018 inbound marketing strategy in Houston can help you stand out from competitors. Also spreading live videos can assist you to reach a broader online audience, enhance your brand value and customer relationships. Also such live videos quickly build trust for your B2B brand and give your customers instant satisfaction.
- Emphasis on Innovative Content: Content is the crucial aspect of an inbound marketing plan and B2B marketers are constantly trying to build new strategies for 2018 and beyond. Effective content marketing strategies helps in creating 100% original, unique and engaging blog post, podcast, Press release or social media posts, which aim to engage your targeted buyers, amplify sales and helps in generating higher revenues. So, always remember that by creating an engaging and unique content you will be able to diversify your online audience, easily build trust and effectively promote your brand, product & services.
- Marketing Analytics Tools: There are several marketing tools available in the market, which assist you to make data-driven decisions. Nowadays, around 80% of B2B marketers are making use of these tools to fetch accurate data results. In 2018, aim at building inbound marketing content strategies on the basis of the data fetched from using the latest marketing analytics tools. Through incorporating these tools in your inbound marketing strategy in Houston, you will be able to understand your target audience, their interests, what influences them and the types of content they best respond to in a better way.
- Multi-Content Marketing: Multi content marketing is one of the most popular and effective digital marketing strategy, which enables the b2b businesses to share their valuable & proactively engaging content such as newsletter, Infographics, blog posts etc., on multiple digital platforms.
For new-age B2B marketers, digital landscape is ever-changing and so, it would be beneficial to connect with and hire a professional B2B inbound marketing agency in Houston, to gain new digital marketing ideas and fine-tune your B2B inbound marketing approach.
Andyalagappan.com is a leading B2B inbound marketing agency based in Houston that offers proven B2B inbound marketing and B2B SEO services in Houston which assists businesses and websites to not only amplify their website traffic and conversions, but also builds powerful online brands on the top search engines.