Marketing is imperative for every business as that is the thing that introduces business offerings to the masses and takes it to the zenith of success. With the advancement in technology, the businesses need to enhance their marketing strategiesand adapt to the technological changes to keep pace with the competition. In this interconnected world, the biggestmarketing trend undoubtedly is ‘mobile marketing’.
According to an article on Forbes, the rate of mobile adoption is increasing exponentially which was an impressive 80% in the year 2016. Furthermore, the average rate of smartphone conversion is 64% for e-commerce sector. These stats are sufficient to justify that mobile marketing is the need of the hour. There are few more reasons to target your marketing to mobile devices:
1. The average time spent by people on their smartphone is increasing
People from all across the globe are addicted to smartphones. They spend more than five to six hours daily on the mobile phones. The users often use their smartphone for different tasks including internet surfing, gaming, listening to music or any other task. In this scenario, you can capture their attention by planning a marketing campaign that targets towards the mobile devices. Mobile applications are all the rage so you can build your own user-friendly mobile app or you can make your website compatible with all screen size.
2. The online business is facilitated by mobile marketing
A legion of consumers makes their online purchase on the go by searching for the products and ordering them via their mobiles. More than 50% of e-commerce visits are initiated from mobile phones. Everything right from the order of apparels and gadgets to pizzas and burgers is done via smartphones by using apps. Industry giants like Amazon, Myntra, Dominos and Flipkart have realized the significance of mobile marketing and that is the prime reason that they have gone for mobile-friendly websites, portals, and apps.
3. Mobile technology enhances user-experience
The people of the present generation are occupied in their mundane routine. Thus, they prefer mobile technology to get things done in just a few taps on the screen. They search for information online and even make most of their purchases online. Therefore, those businesses that have stellar marketing strategies can benefit from this in a big way. If your website is optimized for search engines and is easily navigable, then that will definitely drive more and more traffic to your website that may convert to customers and generate huge revenues. Furthermore, search engine algorithms give preference to mobile-friendly websites.
4. The open rates of SMS is higher than email
Opening an SMS doesn’t require active internet plan, so its opening rate is 98% in comparison to the 90% opening rate of emails. Secondly, SMS is a kind of instant marketing where the message will directly pop-up on any mobile devices. You can tailor your SMS to catch the attention of the readers and compel them to go for your products or services. They may be interested in researching the product and then buying it.
5. Mobile marketing has an enormous expanse
Mobile devices are possessed by people of all demographics by virtue of being cheaper, lighter and portable. The mobile phones users are exponentially greater than laptop or PC users. Thus, mobile marketing gives you an opportunity to reach out to larger masses.