Fruit powders are made by freeze drying and vacuum processing method. They are available at organic markets and health food stores. Fruits have more water content, henceforth it is concentrated and excess water has to be removed, demineralized which is then spray-dried to produce free flowing powder. Fruit powders are used as ingredients for cooking or as flavouring agents. At ambient temperature they have long shelf lives because of the low water activity along with low logistic expenditure because of low weight and volume. They are produced from either freeze drying or spray drying process. They consist of sun-dried or freeze-dried which is ground into powder, lacking supplementary additives which contain similar calories as raw fruit. They contain no preservatives or artificial colours however low-fat and sodium amounts are present. They are mostly used in beverages and vitamin enhanced formulas and supplements. They are convenient to incorporate in pharmaceutical formulations such as tablets, capsules or soft gels.
DRIVERS AND RESTRAINTS:
Here are some of the most significant key factors about the market growth listed as follows:
- Increasing demand for a variety of fruit powdered health drinks containing a high amount of vitamins and minerals along with antioxidants.
- Consumer preference for health drinks are coupled with a variety of fruit flavors.
- The factors acting as hurdles for this market are:
- Adulteration existing in this market is the primary restraining factor.
- Excess usage of hybrid fruits that are deprived of any of the nutritional values might slow down the progress of this market in the developing countries.
REPORT SEGMENTED AS:
Based on fruit type:
Based on the application:
- Infant formula
- Instant food products
- Beverage premixes
- Supplemental liquids
- Bakery products
- Dairy products
Geographically, the market is segmented within the Middle East and Africa regions. The market in this region is expected to grow at a slow pace during the forecasted period.
KEY MARKET PLAYERS:
- La Herbal (India)
- Kanegrade Limited
- Saipro Biotech Pvt. Ltd
- Kamdhenu Foods
- Batory Foods
- Aum Agri Freeze Foods
- Aarkay Food Products Ltd
- Green Labs LLC.
THE SCOPE OF THE REPORT:
The report offers an extensive overview of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along with this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed, and the prospects with huge growth potential debated and identified.
The key players in this market sector are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis of prime strategical activities about the market players who are delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.
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