Personal care products are primarily used to help maintain and enhance personal hygiene and physical appearance of an individual. These products are thus widely used across every household, by people belonging to all age groups, genders, and ethnic and economic status. Hygiene, the imperative to human health and wellbeing, is also the precursor to several diseases such as tuberculosis and malaria. Increasing preference for personal care products over the recent past is a result of increasing consumer awareness about various hygiene-related diseases as well as the benefits of such products to reduce risk of the spread of these diseases. This in turn, is boosting growth of the personal care products market. Furthermore, rising health consciousness among the populace over the recent past, is increasing inclination towards natural and organic personal care products, owing to increasing awareness about the negative health impacts of synthetic personal care products.
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Asia Pacific is expected to be the fastest growing region in the global personal care products market during the forecast period, owing to growing awareness regarding personal hygiene, growing inclination towards men’s grooming products, and burgeoning growth of the retail industry in the region.
Product innovation is one of the key strategies adopted by the leading players in the personal care products market. Manufacturers are focusing on producing multifunctional personal care products and sachets to further enhance their global presence. Some of the major companies operating in the global personal care products market are Estee Lauder, Yves Rocher, The Body Shop, The Hain Celestial Group, L’Oreal S.A., Colgate-Palmolive Company, Johnson & Johnson, Unilever PLC, Avon Products Inc., Procter & Gamble, and Kao Corporation.
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