Pet Humanization

The increasing humanization of pets is enabling pet food manufacturers to offer premium products targeted towards pet owners.  Humanization of pets implies that pet owners treat pets like members...

The increasing humanization of pets is enabling pet food manufacturers to offer premium products targeted towards pet owners.  Humanization of pets implies that pet owners treat pets like members of their family, and thus they are increasingly buying premium and super-premium foods and sophisticated snacks and treats for pets. Premium pet foods are natural, organic, have higher quality and are safer than regular pet foods. Mars’ Sheba Perfect Portions Pate, Nestle Merrick’s Purrfect Bistro Gourmet Shreds and Purina Fancy Feast Broths are common super-premium pet food products.

THE BUSINESS RESEARCH COMPANY VALUED THE GLOBAL POULTRY FEED MARKET AT $202 BILLION IN 2017

Asia Pacific was the largest region in the poultry feed market in 2017, accounting for more than one-third of the market share.

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According to The Business Research Company’s Consultant, Nitin Gianchandani, traditional feed is replaced by bio-base livestock feed supplements. The change is due to demand for alternative supplements and government regulations. These feed supplements create more opportunities nutritionists, for nutritionists feed producers, farmers and other involved in the industry as they provide the animals more nutrition and also they are cheaper, healthier and environmental friendly.

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Alltech was the largest competitor in the market, generating revenues of $500 million in the year 2016. Alltech, through its animals and plants nutrition and scientific innovation, aims at improving the health and performance of people, animals and plants.

Poultry feed industry comprises of establishments primarily engaged in manufacturing animal food from ingredients, such as oilseed mill products, grains, meat and fish products. These foods are manufactured especially for farm poultry, including chickens, geese, ducks, turkeys and other domestic birds.

Poultry Feed Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at $4000 for an individual user. To use across your office, the price is $6000 and $8000 if you wish to use across a multinational company.

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