The design, research, promotional and consulting services (also referred to as general professional services) market comprises establishments offering expertise and services to a wide range of industries, in some cases households and individuals. Activities include architectural, engineering, specialized design services, research services, advertising services, photographic services, translation, interpretation and other design, research, promotional and consulting services. General professional services are hereby referred as design, research, promotional and consulting services.
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The global design, research, promotional and consulting services market is valued at around $4 trillion in 2017. The drivers of the market are economic growth and smart cities.
The market segments in the design, research, promotional and consulting services market as of 2017 were architectural, engineering consultants and other related services, management consulting services, advertising, public relations and related services, scientific research & development, specialized design services, market research and other general professional services, photographic services and environmental consulting services. Architectural, Engineering Consultants and Related Services was the largest segment in the market accounting for one-third of the market share. It is followed by Scientific Research And Development Services, Management Consulting Services and Advertising, Public Relations, And Related Services segments accumulatively accounting for more than half of the market share. The rest of the market is shared among Market Research Services, Specialized Design Services, Photographic Services and Environmental Consulting Services.
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North America was the largest region in the design, research, promotional and consulting services market in 2017, accounting for almost 33 % of market share. This was mainly due to high demand for landscaping, architecture, industrial design and interior design services from commercial establishments across all industries.
The USA was the largest country in the design, research, promotional and consulting services market in 2017, accounting for one-fourth of the market share.
The top five competitors in the market made up less than 2% of the total market in 2017. WPP PLC was the largest competitor, followed by Deloitte LLP, Omnicom Group, PwC LLP, and Ernst & Young LLP.
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