Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include legal services, accounting, and other major general professional services. It includes marketing research and public opinion polling.
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The global market research services is valued at $192 billion in 2017. Drivers of the market are economic growth, increasing focus on customer satisfaction and technology development.
The market research services market in The Business Research Company’s report is segmented into marketing research and public opinion polling.
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The USA was the largest country in the market research services market in 2017, accounting for nearly half of the market share. The USA was followed by China and UK as the next largest countries in the market.
Nielsen Holdings plc was the largest competitor in the market research services market, followed by WPP PLC and Ipsos SA. Nielsen Holdings plc was founded in 1923 and is currently headquartered in New York, USA. The company provides information related to media and marketing activities, analytics and about consumer behaviour across the world.
About The Business Research Company.
The Business Research Company is a Business Intelligence Company which excels in company, market and consumer research. It has offices in the UK, the US and India and a network of trained researchers in 15 countries globally.
The Business Research Company
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