Changes are being made in the zoos as a result of rise in ethical concern for animals. Initiatives are being implemented to change the way humans experience while visiting a zoo. Concern for animal rights paved many serious policies as to which many zoos have to recondition if they are going to last. For example, Philadelphia Zoo has come up with a Big Cat crossing as a part of zoo360 initiative.
THE BUSINESS RESEARCH COMPANY VALUED THE GLOBAL MUSEUMS, HISTORICAL SITES, ZOOS, AND PARKS MARKET AT $49 BILLION IN 2017
North America was the largest geographic region in the market, accounting for more than one-third of the global market. The USA was the largest country accounting for one third of the global museums, historical sites, zoos, and parks market.
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The chart below shows the year-on-year growth of the global museums, historical sites, zoos, and parks market during 2017 – 2021
According to The Business Research Company’s Consultant, Nitin Gianchandani, museums, historical sites, zoos, and parks are using analytics to boost their revenues. Analytics involves generating insights from historical data to predict potential trends and analyze the effects of certain decisions or events. For instance, Museums are using analytics to determine the pricing of tickets through variable pricing and dynamic pricing. In variable pricing approach, team franchises use analytics and charge different prices for the same ticket depending on the exhibition. In dynamic pricing approach, team franchisers consider some factors and determine the price of the ticket.
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Kruger National Park was the biggest player in the museums, historical sites, zoos, and parks market in the financial year 2017.
The museums, historical sites, zoos, and parks market is segmented into Museums; Historical Sites; and Zoos & Botanical Gardens.
Museums comprises establishments primarily engaged in the preservation and exhibition of objects of historical, cultural, and/or educational value.
Historical Sites comprises establishments primarily engaged in the preservation and exhibition of sites, buildings, forts, or communities that describe events or persons of particular historical interest.
Zoos & Botanical Gardens comprises establishments primarily engaged in the preservation and exhibition of live plant and animal life displays.
Museums, Historical Sites, Zoos, And Parks Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at $4000 for an individual user. To use across your office, the price is $6000 and $8000 if you wish to use across a multinational company.
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