Global Smoothies Market Overview:
A smoothie consists of a large serving of fruits and vegetables are recommended for a healthy diet. The use of too many sweeteners, protein powders, and ice creams is not healthy. Smoothies consist of high dietary fiber content making them healthier than fruit juices. Green smoothies made from healthy vegetables are gaining prominence, especially among health-conscious people. Smoothies with increased carbohydrate content by using sugar additives can itself replace a meal.
Global Smoothies Market Size:
According to Market Data Forecast, The Global Smoothies Market was worth USD 12.02 billion in 2018 and is projected to grow at a CAGR of 7%, to reach USD 16.86 billion by 2023.
Smoothie is a thick non-alcoholic beverage made from raw vegetables or fruits along with some other ingredients. Other ingredients used in smoothie include water, ice, sweeteners, chocolate, nuts, dairy products such as milk and yogurt and other nutritional supplements.
Drivers and Restraints:
The Increasing number of health-conscious people, changing lifestyles and food habits and health benefits associated with smoothies are some of the major elements driving the smoothies market. The Increasing popularity of meal replacement food and beverages, growing prominence for juice and smoothie bars and increasing demand for non-carbonated soft drinks are also expected to drive the smoothies market. High prices of smoothies and packaging problems as they are made from raw ingredients are the major restraints for the growth of the smoothies market.
Based on region, the global Smoothies market is divided into North America, Europe, Asia Pacific, Latin America, Middle East and Africa. North America dominates the smoothie market due to the high demand for healthy non-alcoholic beverages in this region. Asia Pacific is expected to be the fastest growing market with a CAGR of over 9% due to an increasing number of people with disposable incomes and changing food habits.
The major companies dominating the global Smoothies market are Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Inc and Tropical Smoothie Cafe.
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