Online shopping, e-commerce and e-services are just examples to show how customers are in the quest for digital realm. Whether shopping for electronics, ordering a meal or booking their next hair appointment, customers expect brands to pace into the digital era. Customers are in need of brand and businesses to go online. Similarly, Wi-Fi, text notifications and touchscreens kiosks are in the digital epoch wish list of the customers. They want this entire realm to be at their fingertips. While some businesses are still trying to catch up, others are fully engrossed on online technology. If you are among those still trying to catch up, then it is time to hasten your steps and lure customers with the modern technology trends.
Touch screen Kiosks – What Are They?
Large touch screen kiosks are interactive displays that lead to creation of customer services, information sharing or purchasing of a product. These interactive displays engage customers in the form of columns or digital signage. Likewise, iPads are devices that can be installed with specific software related to your brand. These showcases your brand to the bigger market and thus making your business stand out amidst competitors.
Airport industries have also not been left behind in the use of touchscreens. Airports have incorporated the use of touchscreens kiosks in the check in process. In this case, travelers are able to buy a boarding pass based on the information regarding their flight plans and luggage. The travelers’ also interact with airline employees as they drop off their bags but with digital technology the process is speeded up.
In the hospital industry, doctors and dentist have adopted touch screen table kiosks also for check in process. When a patient checks in, they are recognized by their fingerprints through the fingerprint scanning technology. With only a finger press, the patient’s information is updated and the paper work becomes faster and easier.
Why Business Owners and Customers Prefer Touchscreen Kiosks
Customers prefer touchscreens kiosks than direct human customer services because they are convenient. Rather than waiting in long queues to speak to a customer representative, customers prefer the services of touchscreens kiosks. Such services are not time consuming and they are efficient and flexible.
According to a recent Washington Post, customers and business owners prefer interactive touch screens due to the following attributes:
Just at a finger swap, a customer is able to make order, purchase order, request for a brand or receive any customer care services. Physical appearance which in most cases entails waiting in line for your turn is not necessary. Customers only require 60 minutes to interact with touchscreens kiosks. Customer loyalty program members and repeat users only spend 20 minutes.
- Visual Cues
Touchscreen kiosks are even favorable to individuals with various disabilities. The means does not require any intellect of speaking or reading. A customer only swaps and scrolls through the images displayed by the system. This makes the process mentally easier and faster.
Sometimes, ordering a product verbally may face communication barriers. The means may lead to delivery of the unintended item. However, use of touchscreens curbs this era, making a customer review their orders to ascertain its accuracy.
Businesses can display captivating graphics on their screen thus prompting customers to add the item to their carts. A discounted product can prompt a customer to add more to their cart list.
Benefits of Touchscreen Technology to a Business
If customers are able to make accurate orders (thanks to touchscreen technology), then fewer products are bound to go to waste. This indicates high rates of customers’ satisfaction. When accurate orders are met, a business reduces lost products and losses incurred through such means. Satisfaction of customers also increases customer’s loyalty.
A satisfied customer may end up signing more customers to your brand thus increasing the average ticket per customer. Increase in customer per average ticket retaliates to increase in sales thus increase in profits for the business. As for the employees, they will receive clear and neatly organized products or services. Neat display of products by a business ensures that customers use less time to find the needed information and thus place orders accurately. In large businesses and offices, touchscreens technology makes work effective and office operations to run smoother and more organized.
As you can see, interactive touch screens kiosks can help your business in a great deal. An example is the restaurant industry which shortens the long distance between food and stomach! To make investment in touchscreens technology easy and inexpensive, work with a partner who can make the implementation of the touchscreens technology in your business fast and easy.