See-through packaging is one of the trending and highly effective marketing techniques, especially for food products. Tri-fold clamshells packaging is one of the see-through packaging formats that is gaining popularity among primary product manufacturers due to its highly attractive aesthetics. Based on the design, the tri-fold clamshells can be placed vertically in order to provide high visibility for the consumers when placed on the shelf. This additional feature of tri-fold clamshells is expected to drive the demand for tri-fold clamshells globally.
Global Tri-fold Clamshells Market: Dynamics
The ordinary clamshells are designed to lay on a shelf which reduces the visibility of the clamshell when placed on the high shelf. Thus, tri-fold clamshells were developed, which require comparatively less shelf space and can be placed vertically to provide better visuals. Moreover, the re-closable design of the Tri-fold clamshells has added to the consumer utility and has driven the tri-fold clamshells market globally. Strict regulation regarding the oil-based plastics, limited availability and high-cost alternatives have created a setback for the tri-fold clamshells market.
Some of the alternatives to the plastics for making tri-fold clamshells include molded fiber and paperboard materials, which are biodegradable in nature, while, on the contrary side, do not provide a see-through packaging format. Furthermore, the tri-fold clamshells market is restricted by the feasibility of the packaging format limited to the small sized products only. Bio-degradable plastics such as PLA, PHA and starch blends are gradually replacing the conventional plastics in the tri-fold clamshells market to overcome the barrier of plastic intolerance.
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The growing demand for packaged food products in North America is expected to propel the growth of the tri-fold clamshells market in the region. On the contrary, in the North America market majority of the market share is expected to be captured by the global packaging giants, which acts as a barrier for small packaging firms to emerge and increase their penetration in the North America tri-fold clamshells market. Asia Pacific is expected to witness high demand for FMCG (Fast Moving Consumer Goods), creating a large opportunity for the tri-fold clamshells market in the region. Majority of the tri-fold clamshells market is served by a large number of small and unorganized market players providing tri-fold clamshells at highly economical prices.
MEA is a highly import-driven region with low manufacturing capability and low demand of tri-fold clamshells market, while Latin America is gradually emerging as a high opportunity tri-fold clamshells market that is majorly served by the regional players only. Various developed economies of Western Europe have high manufacturing capability for supplying highly advanced technological solutions for producing tri-fold clamshells to the local players. This has led to the emergence of some of the global packaging giants in the region with significant penetration in the global tri-fold clamshells market. The presence of large-scale pharmaceutical industries in Europe is expected to drive the growth of the tri-fold clamshells market in the region.