Vero, the new social media app developed and founded by Vero Ayman Hariri, has been introduced into the social media platform as an alternative to favorite social media giants like Facebook and Instagram. It was developed in the year 2015 but is recently in the limelight for being the top free social networking app on Google play store and the second most popular on the Apple app store with nearly 5,00,000 downloads far ahead of Facebook, Instagram, and Snapchat.
The founder of Vero Ayman Hariri was not expecting such a great response and attention for his app which recently faced a server crash down due to the unexpectedly massive number of downloads. This frenzy caught up among the people after the announcement made by the company that the first million subscribers of the app would enjoy free subscription throughout their life and would not have to pay anything for the services provided. All the other subscribers would have to pay a monthly subscription fee for using the app, the amount for which is yet to be decided. What started as a promotional event went on to create mind breaking records for the app.
Vero is the fruit of the efforts and ideas of billionaire and tech entrepreneur Ayman Hariri. The founder of Vero Ayman Hariri is the son of late Rafic Hariri the ex-Prime Minister of Lebanon and the founder of the famous construction company ‘Saudi Ogre.’ His brother Saad Hariri is the current P.M of Lebanon. He was once the co-owner of Ogre before he sold his shares to his brother Saad to completely channelize his focus towards his own startup Vero.
Vero is the Italian translation for the term ‘true.’ Hariri developed the app keeping in mind the way people act and behave differently ‘online’ and ‘face to face.’ The app has been termed as a ‘true social media app‘ by its developers as the app allows users to interact with people as they would do offline.
Vero is a first of its kind app which is ad-free and algorithm free. This ensures the privacy of the users as the app cannot interfere with the content shown nor can it resort to data mining, because it is entirely ad-free and algorithm free.
Vero is a wholesome user-centric app which works by recommendations provided by the users. It allows users to recommend to its fellow subscriber’s movies, books, songs, videos, and links. Users can also categorize their contacts as ‘followers’ ‘acquaintances’ and ‘close friends’ according to their free will.
Many users are of the opinion that it is just an ‘old book in a new cover’ as all these facilities are already provided by Facebook and that too free of cost. Change is the only term that people all around the world crave for and this is what has made Vero gain popularity and attention in the recent days.