Doesn’t it seem as if our thirst is shooting up the radar to match the soaring temperatures of the summer? But not all is lost if you can just hop, skip and jump to your nearest McDonald’s to taste its refreshing new range of smoothies.
The smoothies are not only made of real fruit and deliciously cold, they also come in many flavours to match your taste. The three fruity flavours for the Smoothies are: Mixed Berry, Passion Fruit and Mango. The smoothies are blended (individually, of course) for a creamy taste comprising real fruit purée, milk and ice.
The real-fruit smoothies being brought out by McCafé add to the exciting range of hot and cold beverages at the specialty coffee outlet, like iced latte, frappes and teas. There’s also a long list of specialty coffees offered by McCafé – like cappuccinos, mochas, hot chocolate, Chai Latte, Espresso Macchiato, Espresso, Flat White Coffee, classic and iced coffees, Premium Double Dark Hot Chocolate, Strawberry Green Tea, Black Tea, Black Coffee, Strawberry Iced Tea, Green Apple Tea, Lemon Iced Tea and Iced Splash.
Incidentally, Smoothies are the first fruit-based option from McCafé. And as kids all over the world love their fruity smoothies, they are big offered as part of Happy Meals. Even McDonald’s Value Meals have a Smoothie combo offer.
When it comes to smoothies, on Valentine’s Day, McDonald’s even came up with the idea of a Maha Smoothie, which couples share, thereby adding to their romantic mood on that day. What’s more, the Maha Smoothie came in a “maha” cup, with not one but two straws, and in three flavours: mango, mixed berry and passion fruit.
After the taste overdose, one can’t miss the health benefits of the fruit smoothies: They are packed with strawberries, which are loaded with Vitamin C. Mangoes are loaded with minerals and fibre, while passion fruit is a rich source of antioxidants.
The smoothies are not only tasty and healthy, they also come at a price that doesn’t make you hesitate before you order one.
According to Westlife Development, whose subsidiary Hardcastle Restaurants manages the McDonald’s India (West 7 South) franchise, the Smoothies are an example of the company’s strategy of making newer offerings to fulfil changing consumer needs. The product initiatives not only help to successfully leverage McDonald’s brand heritage of quality and innovation, but also help to distinguish the company in the competitive marketplace, a statement by the company said.
In fact, the limited time offer of Maha Smoothie was among a slew of new premium offers which helped Westlife Development Limited grow its baseline sales during Q4 last year.
Another report by Technopak has pegged the Indian coffee chain market to touch Rs 5,430 crore by year 2020. This niche business is expected to grow at a CAGR of 20% in value, accounting for 27% of the overall market.
McDonald’s India (West & South) is itself on track to increase the number of McCafés with capital investments of Rs 30-35 lakhs per McCafé.