Fortified Water to Increase Hydration

With rising awareness about the ill-effects of high-calorie refreshments, there has been an increase in demand for fortified water that provides increased hydration. Fortified water products include specialty waters...

With rising awareness about the ill-effects of high-calorie refreshments, there has been an increase in demand for fortified water that provides increased hydration. Fortified water products include specialty waters and enhanced beverages that contain flavor, added minerals, vitamins and other nutrients. Some of these products contain electrolytes and have specified pH levels that make them alkaline. Electrolyte-infused waters and coconut water products manufactured by Smartwater, Vita Coco, and Voss are examples of fortified water products.

THE BUSINESS RESEARCH COMPANY EXPECTS THE NON ALCOHOLIC BEVERAGES GLOBAL MARKET TO GROW TO $575 BILLION BY 2021

Asia Pacific was the largest region in the non-alcoholic beverages market in 2017, accounting for nearly half of the market share. This was due to the presence of a large number of non-alcoholic beverage manufacturing companies catering to a large consumer base in countries such as China and India.

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 The chart below shows the year-on-year growth of the global nonalcoholic beverages market during 2017– 2021

 

According to The Business Research Company’s Consultant, Nitin Gianchandani, to establish brand image and differentiation, bottled water manufacturers are introducing novel packaging. Novelty packaging may include re-sealable and recyclable can packaging material, transparent sophisticated bottles, Inks and coatings applied on cans to enhance shelf appeal. For instance, British entrepreneurs launched CanO, a re-sealable and recyclable aluminum water can aimed at controlling pollution from plastic water bottles. Also, Paper Water Bottle Company launched the Paper Water Bottle Eco-1, a compostable water bottle made of molded fibre.

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PepsiCo was the largest player in the non-alcoholic beverages market, with revenues of $30 billion in 2016. PepsiCo’s growth strategy focuses on health based non-alcoholic beverages to cater to the increasing demand. For instance, in November 2016, the company acquired KeVita, a North America based manufacturer of fermented probiotic and kombucha beverages. This deal will add Sparkling Probiotic Drink, Master Brew Kombucha and Apple Cider Vinegar Tonic to the company’s beverages offering.

The non-alcoholic beverages market comprises establishments manufacturing beverages that do not contain any alcohol. Non-alcoholic beverages provide hydration, nutrients, vitamins, sugar or calories based on the ingredients used in the manufacturing process.

Non-Alcoholic Beverages Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at $6000 for an individual user. To use across your office, the price is $9000 and $12000 if you wish to use across a multinational company.

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The Business Research Company is a market research and intelligence company, which excels in company, market and consumer research.

It has research professionals at its offices in the UK, India and the US as well a network of trained researchers globally. It has specialist consultants in a wide range of industries including manufacturing, healthcare, chemicals and technology.

The Business Research Company’s management has more than 20 years of varied business research experience. They have delivered hundreds of research projects to the senior management of some of the world’s largest organizations.

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