Many alcoholic beverage manufacturing companies are increasing their customer base through e-commerce platforms. The increasing use of internet and ecommerce platforms among consumers facilitates online alcoholic drink sales and also gives companies access to new markets without heavy investment in distribution channels. Alcohol ecommerce is a well-developed market in European countries such as UK, Germany, France and Italy. Some companies such as Pernod Ricard, a French distilled beverage manufacturing company, has its own digital platform for selling alcohol in the UK and France, and is utilizing relationships with ecommerce giants such as Amazon to further increase sales.
THE BUSINESS RESEARCH COMPANY EXPECTS THE GLOBAL ALCOHOLIC BEVERAGES MARKET TO GROW TO $785 BILLION BY 2021
Asia Pacific was the largest region in the alcoholic beverages market in 2017, accounting for almost half of the market share. It can be attributed to a large customer base for alcohol beverages such as wine, beer and brandy in countries such as China and India.
According to The Business Research Company’s Consultant, Nitin Gianchandani, new tools and technologies are there to determine alcohol product safety and authenticity. These technologies can detect the presence of added drugs in alcohol, and also provide security from counterfeit products. For example, DrinkSavvy, an American startup, has invented special cups that can detect drugs such as GHP, ketamine and Rohypnol present in alcohol. In 2015, Diageo, a leading alcohol drink manufacturer, released smart NFC-enabled bottles for Johnnie Walker Blue Label that can determine the authenticity of the drink.
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Anheuser Busch InBev was the largest player in the global alcoholic beverages market in 2017, with revenues of $45.5 billion in 2016. The company’s growth strategy aims at introducing premium, specialty and craft brands by acquiring local breweries. In 2016, the company acquired brands such as SABMiller, Birra del Borgo in Italy, Archibald in Canada, Camden Town in the U.K., Kaiba in China, La Virgen in Spain, Ginette brand and the Bosteels brewery in Belgium and Devils Backbone, Karbach and Spiked Seltzer in the U.S.A.
The alcoholic beverages industry includes establishments that manufacture alcoholic beverages through the fermentation process and that produce distilled alcoholic beverages. Alcoholic beverages are of two types – fermented beverages and distilled beverages.
Alcoholic – Beverages Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at $6000 for an individual user. To use across your office, the price is $9000 and $12000 if you wish to use across a multinational company.
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