The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing.
The market is valued at around $2 trillion in 2017 because of digital media growth, online paywall and digital advertising revenues increasing.
The media market is segmented into five segments, namely web content, search portals and social media; TV and radio broadcasting; print media; film and music and information services. While the first and the second segments account for more than half of the market share, the remaining share is attributed to the other three segments.
The USA was the largest country in the media market in 2017, accounts for more than one-fourth of the market share. The USA was followed by China and Japan as the next largest countries in the market.
Google was the largest competitor in the media market, followed by Walt Disney and Time Warner Inc. Google is an American multinational technology company specializing in internet-related services and products. Google provides products and services in more than 100 languages and in more than 50 countries, regions, and territories.
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