In today’s era of technology, it’s absolutely imperative to utilize the internet and use it as a marketing tool. With the New Year period just around the corner, you must have a strategy to get more people to stay in your hotels during their vacation. From putting pictures of your rooms kept neat and clean by the hotel housekeeping stuff in the social media to promotional offers, every little effort can make a huge difference. Here are 7 ways to market your hotel in a better way:
1. Content rich website
It’s important to make sure your website has a festive appearance with pictures showing colorful decorations of your rooms and other parts of the hotel. Give details of any sort of events your hotel is hosting on New Year’s Eve.
2. Utilization of social media
Social media can be a very useful marketing tool if utilized properly. People love gifts during New Years’ time. You can attract people to your hotel page on Facebook by starting any sort of New Year’s related contest and give some sort of discounts to selected winners.
3. Give special discounts
In New Years’ time, to get the maximum occupancy the main objective has to be to attract new customers. There’s no better tool for attracting people than providing them with freebies and special discounts.
4. Give a virtual tour of your hotel
Sometimes just pictures or descriptions about rooms and other services may not be convincing enough to entice customers. So, give a glimpse of what they will be getting by giving potential customers a virtual tour of your hotel.
5. Keep track of guests and other hotel related things using a hotel management software
Use software for hotel industry that helps in the efficient running of hotel operations can prove to be a game changer in today’s market. The hotel management software has many advantages from keeping a bird’s eye view of customer needs to make sure all services are working as it should be.
6. Keep the customer service open 24×7
Nowadays almost all bookings are made online and online customers can visit a website at any time. So, you must make sure that the portal to address customer queries is open 24×7.
7. Provide a loyalty program
It has been observed that hotel which provides loyalty programs like rewards based on many visits or type of services used get more new customers and also retains the existing customers.
These are some of the ideas that can help you to market your hotel during the festive periods like New Year. The main mantra for attracting customers to your hotel is engaging them and creating an impression in their mind that your hotel is the best hotel to spend quality time with their family.