Apple’s mobile phone as the most high-end electronic technology products has been very popular with consumers globally, Especially in China. According to the latest statistical report about the third quarter of 2016 on China’s smart phone market share released by a Third-party market research firm called Strategy Analytics. In fact, China’s smart phone market is still maintained in a very healthy growth in this quarter, shipments of smart phones from 105 million last year grow to 120.9 million with a double-digit growth rate of 15% which has been already the fastest growing rate this year. However, Strategy Analytics pointed out that in the third quarter of 2016, Apple only hold 6% of the market share, and it is clear lower than 10% a year ago. However, this is due to many reasons.
First of all, of course, Apple itself is the first reasons. Since Apple has redefined the phone and lunched the revolutionary product, iPhone. Apple has always been regarded as synonymous of innovation. It has brought countless surprises to the people. This is why the people are crazy. However, the recent release of the new Apple iPhone seems no longer so attractive. Many consumers believe that maybe Apple loss the ability to innovate since the great Jobs died or maybe Apple just become greedier. There is no substantial improvement in the actual functionality, so they do not want to change to the new model because there is no big difference. Since the Apple fail to surprise us and customer do not know what to expect, many consumers are becoming more reasonable when the latest new model released. In addition, the price of the new one is usually Outrageous high. People will consider the economic effect and stick with the old model or buying a refurbished iPhone 6 64 GB for a better price deal. Second, the China-made mobile phones is developing rapidly and becoming more mature, both in appearance and performance. A domestic mobile phone manufacturer like Huawei is further shortening the gap with Apple’s mobile phone. And these domestic phones have a huge price advantage.
In recent years, Apple will be released a new generation of iPhone smartphone. Under normal circumstances, Apple introduced products each year are much better than the domestic mobile phone in the appearance and performance, that is why it is so popular in China. But In the previous generation models iPhone 6s, there have been a lot of proof that the iPhone do not have more features to attract the consumers than domestic mobile phone. But if the new model cannot be proved to be better than the market competitors or the previous one, then Apple’s annual earnings figures are going down further. People will turn to buy some other Cost-effective products, such as high quality domestic phone, a relative old model or a refurbished iPhone 5 16 GB. If Apple wants to continue to increase production orders, it should really care about the new lunched iPhone and bring us something really exciting, providing customer a more convincing reason to buy and Apple also can provide a product with more favorable prices or lower the price of unofficial shop by providing more favorable prices to distributors.