The 8th edition of the Myntra’s End of Reason Sale went underway on June 22nd this year. Spanning 3 days, the record breaking sale went on to break many more records, many of which were accomplishments from previous editions of the End of Reason Sale. Customers across the country went berserk at the astounding deals at shockingly low prices, and not without warrant, it’s not every day that you get 50-80% off on top, in-demand, and fashionable merchandise from the most high profile brands in the world. A truly remarkable standout from this very popular sale, a single customer ordered products worth Rs.4.6 lakh during the 3 days of End of Reason Sale.
With the Football World Cup underway, there is an enthusiasm in the air that has everyone excited about anything sports. Hence, it came as no surprise that the most shopped category was sports, accounting for 17% of overall sales. Whether it be Cristiano Ronaldo or Lionel Messi, customer’s sights were set on getting the latest football jerseys, graphic tees, and gear. Additionally, a special piece of sports tech, the newly Blink Go smart watch, sold out of stocks within 15 hours of the sale. The Blink Go was launched during the End of Reason Sale, and played its significant role in piquing the curiosity of the sports and fitness fanatic.
After sports, the next most popular category among shoppers was Women’s Ethnic Wear. With a rise in experimental and fusion clothing, and broadening of narrow mindsets, women shopped to their heart’s content. Immensely popular brands such as Biba, Global Desi, Fabindia, Mango and Globus were among the favourites, and with jaw-dropping discounts for premium quality and designs available, it comes as no real surprise there.
With 3.6 million new users installing the Myntra’s app for the End of Reason Sale, generating 5 lakh unique new customers in the course of the sale, there’s no debate that the event was a hugely successful one. In total, 9 million products were sold during the End of Reason Sale, and Myntra exprienced a distinct 34% hike in traffic from last year’s edition of the sale. When it comes to year on year growth, Myntra recorded a 47% growth thanks to the popular End of Reason Sale.
The excellent schemes launched by Myntra prior to the launch of the event played a significant role in boosting the raging triumph that has been End of Reason Sale. Initiatives such as Price Reveal, Quick Cash, and Early Access made the sale an exciting and engaging occasion for the customers. Price Reveal enabled users to see the discounts before the sale even went underway, allowing them to add the items to their wish-list for quick purchasing later. With Quick Cash, individual customers could invite their friends, family and acquaintances to sign up for accounts in Myntra, with the referrer receiving a discount redeemable during the End of Reason Sale. With Early Access, customers could pay a premium to get early access into the sale prior to when the event actually opened doors to the public.