How Fashion Influences People’s Lives Every Day

Fashion has become such an intrinsic part of our lives today that one cannot imagine anyone with no fashion sense.

Fashion has become such an intrinsic part of our lives today that one cannot imagine anyone with no fashion sense.

Jeans are the perfect example of the democratization of fashion, in the words of fashion icon Giorgio Armani, himself. Ever since 1853 when the first pair of blue denim jeans were created by Levi Strauss, there has been no fashion outfit that has had such a long reign nor so much versatility.

As long as one lives in society, as opposed to being a recluse in the woods, fashion will have a role to play in the lives of people. Fashion is sometimes a result of society and at others, influences society.

Clothes started off as comfort wear but soon took on fashion elements. In fact fashion was always present as far as humankind existed. Down the ages, every culture and every age had its own fashion statement, in the form of clothes, jewellery and other accessories.

Today, fashion is all about trends and brands. Even as one expresses one’s individuality, paying due respect to trends and flaunting brands has become the unspoken rule. Even if one doesn’t follow fashion, there are occasions which simply demand it. As the occasion, so the outfit.

The late Princess Diana of Britain was known for dressing perfectly for every occasion- from official royal functions to glamorous parties to a visit to the beach or the African jungle, she looked different yet stylish each time. Her daughter-in-law Kate is following in her footsteps with her dressing styles.

Even those who believe in breaking all rules would be surprised to learn that not wearing a trend is also a trend in itself! If you’re wondering how trends get created, they are a reflection of intense political, cultural or economic beliefs.

The growth of the fashion industry into the megalith it is today has spurred fashion schools and designer labels. Be it bizarre or extremely wearable, designers and labels are here to stay.

Fashion is also a definition of culture – be it a particular country or religion. But with the world becoming a small place, fashion trends from different parts of the world get included or influence fashion in one’s part of the world. The more it happens, the merrier the fashion world becomes, one might say.

Undoubtedly, the more fashionable one is, the more confidence one is able to exude in the modern world. It tells others what you are, without you having to speak a word. It hints at your background, your status and your personality. As the lady behind the brand Prada – Miuccia Prada – puts it, “Fashion is instant language!”

Fashion often moves from the ramp to shop windows to the closets of the fashion-conscious, before moving to the mass markets for mass consumption. Dur to the tremendous growth in this industry, players in the fashion world cannot work without data. Therefore, Artificial Intelligence (AI) is being used to read the mind of the customer, predict market trends and create fashionable clothes.

If there are still people out there who proclaim they have nothing to do with fashion, there’s only one piece of advice for them: “When in doubt, wear red”, to quote American designer Bill Blass.

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