The sports market includes establishments offering spectator sports and participatory sports. Spectator sports include teams or clubs and independent athletes primarily involved in presenting sporting events before a paying audience. The owners of racing participants primarily involved in entering the participants into racing events or other spectator sports events and the sports trainers who are involved in providing specialized services to support participants in sports events or competitions are part of this industry. The establishments involved in operating race tracks are also included in this industry. Sports market in this report is segmented into Participatory Sports and Spectator Sports, and its sub segments.
The global sports market is valued at around $555 billion in 2017. This market is expected to register high growth in the forecast period due to increasing TV and social media advertising for sporting events, government initiatives and partnerships to promote sports events and growing popularity of sports. The sports market is split into two segments: participatory sports and spectator sports. The segments share the market almost equally.
The USA was the largest country in the sports market in 2017, accounting for one-fourth of the market share. This was mainly due to developed sports infrastructure, high disposable income, increase in number of foreign tourists and huge popularity of auto and horseracing in the country.
The sports market is fragmented with a large number of small players, among which the biggest player was Dallas Cowboys Football Club, Ltd., followed by Manchester United PLC and Futbol Club Barcelona. Dallas Cowboys Football Club, Ltd. is headquartered in Frisco, Texas and was granted franchise on 28 January, 1960. Dallas Cowboys compete in the National Football League (NFL) and its home ground is the AT&T Stadium in Arlington, Texas, which was constructed in 2009.
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