marketing

  • Have you Adopted the Buzz Word Marketing Automation yet

    Any advertising, product or service company sends out marketing messages and emails to its customers. Marketing automation is about automating such marketing activities, namely, emails, social media updates, etc. Having said that, if you run a B2B company, your website is your marketing stash. You would want to devote...
  • Storytelling is the new marketing – A blog by The IMPALS

    In the world of marketing, big FMCG brands or fashion houses are all that seem to glitter, while manufacturing or B2B industry has always been perceived as dull, boring, dangerous, and unfashionable, often compared with glamorous, behind-the-desk industries. We say they are all, but myths! Think of a company...
  • One of the Informational Websites You Must Consider

    Modern day life is becoming far much feverish for you to get possess enough time for yourself. This is often strange since technology has taken loads of burden from our shoulders. Mechanization has made our lives easier and now machines currently do most of the work for us nevertheless...
  • Time for a New Sales Strategy

    Gone are the days when a client would call you with his complaint, he would rather post a review on social media badmouthing your company. So, when your customers have moved on to the digital world, why should you be struggling with old ways of communication?In the past few...
  • Passionate Customer Service The Game Changer

    From an exhaustive list of words, ‘passionate’ is the most common term attached to customer service. Delivering passionate customer experience is all about how enthusiastic and committed the customer service agent is, immaterial of whether he/she reaches the set goals. The courteousness that comes with customer service can be...
  • Rohini Jadhav – From Humble Background to Head Turning Quotient

    Humble background often turns one into a self-effacing one, but those who it cannot turn; it inspires to make the most out of life. Such a person is an asset to the society at large, and certainly to an organsiation at professional level. IMPALS is one such organization which...
  • Aakarsh Raj – Determination An Elixir of Life

    At just 21, he is the youngest among all the IMPALSIANS, but he is the most sought after team member too! He joined us as an intern three months ago but since then has made such a powerful impact with his work that surprised one and all. Today we...
  • How you do make your life wrought?

    ‘Marks’ in academics can hardly decide what ‘mark’ one leaves to the world! Hard work, commitment, and aim make all the difference. An epitome of hard work, dedication, vision, and leadership who adds a new dimension to entrepreneurship – that’s what best describes Mr. Milind Joshi, the founder of...
  • What you do to achieving your goal?

    Who doesn’t want to look good in fashionable and trendy apparels? Fashion brands offer options galore to people of all age and all size – err, not all sizes! There lies the problem. Plus size people often face challenge of picking up right fitting clothes off the shelves in...
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