High Quality Content: A Source Of Revenue For Studios

Many studios are increasing their budgets for TV shows to produce high quality content. Since studios now have many platforms to generate revenues, studios are willing to invest on...

Many studios are increasing their budgets for TV shows to produce high quality content. Since studios now have many platforms to generate revenues, studios are willing to invest on producing high quality content. For example, Netflix invested about £100million on the TV series The Crown. Thus, the demand for quality content and the availability of multiple video on demand platforms such as Netflix, Hulu, mobile applications and web portals to generate revenues encouraged studios to produce TV shows with high budgets.


North America was the largest geographic region in the market in 2017, accounting for one-third of the global market.  The USA was the largest country accounting for one-fifth of the global television broadcasting market.

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The chart below shows the year-on-year growth of the global television broadcasting market during 2017 – 2021

According to The Business Research Company’s Consultant, Nitin Gianchandani, with the increasing affordability for high definition (HD) screens, HD channels are no longer products only for affluent markets. Consumers across the globe are now demanding better picture quality to enjoy an enhanced entertainment experience. Pay-TV operators are expanding their HD offerings and are introducing ultra HD channels to keep up to the evolving viewing habits of the consumers since it has become a norm for movies and TV shows.

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Time Warner Inc was the largest player in the television broadcasting market, with revenues of $29.3 billion in 2016. Time Warner Inc’s growth strategy is to increase its presence in emerging markets to take advantage of the growing demand for TV and radio broadcasting services.

The television broadcasting industry comprises establishments primarily engaged in broadcasting images together with sound. These establishments operate television broadcasting studios and facilities for the programming and transmission of programs to the public. These establishments also produce or transmit visual programming to affiliated broadcast television stations, which in turn broadcast the programs to the public on a predetermined schedule. Programming may originate in their own studio, from an affiliated network, or from external sources.

Television Broadcasting Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at $4000 for an individual user. To use across your office, the price is $6000 and $8000 if you wish to use across a multinational company.

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