Mobile Marketing –
As we stand in the digital sphere where communication is more interactive, highly engaging and customized according to various consumers, there lies an ocean of opportunities to develop business, brands and ideas. Besides laptops and desktop computers, there comes mobile, another powerful device channel to hit on targets, and convert leads to loyal customers.
Studies confirm that 34% of mobile subscribers prefer using their hand-held devices to read emails. 80% on browsers loom for their stuff through their cell phones. 48% of consumers start their mobile browsing, based on search engine results and another 26% prefer mobile apps. All these data clearly confirms that mobile marketing will undoubtedly yield productive results and will shape the future of digital communication.
Digital marketing company predicts that with the emergence of more mobile-based devices like iPads, tablets things like Kindle, consumers are in love with their personal cells. They want personal attention, which they get through smartphones. Besides the already-popular mobile channels, there are more to come. Smart TV, Smart Wrist-Watch, Smart Bands and similar products will now be the talk of the town.
In the immediate future, B2B marketers will frame innovative digital communication strategies, considering mobile. Presence of online chat, query forms, and other interactive features will now start taking into the mobile platforms. Not that the web platforms won’t be used at all, but mobile devices will gradually dominate the industry.
The primary aim of online marketers will be to provide seamless mobile experience, like that in desktops. With mobile marketing, consumers will be surrounded with 360° communication, urging them to take an action- which can be directly purchasing the product, recommending the brand to a peer, or liking and posting comments through their Facebook accounts.
Some more intelligent marketers will never limit to mobiles. Instead, they will keep mobile marketing at the centre, and surround their mobile marketing efforts with other forms of communication, both traditional and digital. As a result, consumers will be frequently pricked by the marketers from an all-round direction; however, the centre of attraction will be on mobiles.
The future will also witness an outburst of mobile apps, integrated marketing campaigns, and implementation of analytics on these applications. As marketers spend more on their mobile communication, they will definitely want to track consumer data and capture consumer insights, valuable for their communication. With such plans and predictions, mobile marketing will get a new life in the near future.