Marketing a travel related business isn’t as straight forward as marketing other businesses; it takes more detailed targeting to get a reasonable result. It is outright waste of resources to begin targeting people with ads because they live in a country or search about a country or a place on Google. It’s pointless showing an advert presenting a trip to Bahamas because someone typed the word (Bahamas) on Google.
For all you care, they might just want to know where it is located on the map for knowledge sake.
Unlike advertising businesses in other industries: resorts, air ticketing agents, tour operators, restaurants, hotels, and other travel related businesses cannot begin to target ads at everybody and anybody, anywhere in the world, because it would end up a futile effort, unprofitable, and sometimes depressing for owners of such businesses. As most travelers need to have few things sorted out, which varies for everyone, but these two are paramount and cuts across the board for every traveler: Time and Money.
The time of the year and availability of funds to take on the desired trip makes it harder for travel related businesses, to target their potential customers in a profitable manner. But all that is changing with the advent of BuddyTraveller.com, which is a social network for travelers.
Here travelers hang out and connect with each other. Since everyone on the website is a traveler, it is a big lifesaver for marketers of travel related businesses, and they will be more receptive or travel related offers when it’s presented to them.
Here’s how to go about marketing your travel related business to travelers on BuddyTraveller.com.
As a Travel Agent
With a booming community of travelers, all you need to do, as a travel agent is to register on www.BuddyTraveller.com, make friends with people in there, and introduce your business offering to them.
Since the site has lots of travelers already, you would be seeing huge response rate at once. Speak of a square peg in a square hole; it fits perfectly as if they were made for each other!
As a Tour Operator
Tour operators can easily benefit from this growing platform, as travelers on the platform would be eager to make friends with them, to know what their tour entails. As a tour operator, all you need do is to open an account on the website, make friends with travelers on BuddyTraveller.com and let them know about your tour business.
Travelers obviously, would love to try out new dishes when they find themselves in new environments not just new dishes though, but food generally, would be appealing to any traveler. www.BuddyTraveller.com offers restaurants an opportunity to mingle with a set of potential customers. Restaurants that want to take advantage of this platform should create a profile on BuddyTraveller.com fill out their necessary details, and begin to make friends with travelers on the platform. Those friends are likely to come visiting whenever they’re in your city.
Hotels, Air ticketing agents, resorts and other travel related businesses not mentioned above can also take advantage of this growing community of travelers. Such businesses only need to open an account on www.BuddyTraveller.com connect with users on the platform and then introduce their businesses to them.
Let’s get one thing clear. www.BuddyTraveller.com only allows travel related businesses to setup accounts to interact with its community members. Aside from accounts opened by individual travelers, unrelated businesses would be turned down right at the gate.